These are search phrases, planted by Google, designed to see if Bing would copy its search results. Neither phrase showed results on Google or Bing prior to the plant. Google adjusted its code to show a manual ranking for the phrases, and found that Bing's results followed suit soon after, as noted in a ground-breaking Search Engine Land article this morning:
"For the first time in its history, Google crafted one-time code that would allow it to manually rank a page for a certain term (code that will soon be removed, as described further below). It then created about 100 of what it calls “synthetic” searches, queries that few people, if anyone, would ever enter into Google...This all happened in December. When the experiment was ready, about 20 Google engineers were told to run the test queries from laptops at home, using Internet Explorer, with Suggested Sites and the Bing Toolbar both enabled. They were also told to click on the top results. They started on December 17. By December 31, some of the results started appearing on Bing."
Search Engine Land's Danny Sullivan did an excellent job on the research and article, which you can find here. As noted in the article, Google has accused Bing of cheating by copying its results, and takes offense to the move. Bing has yet to deny the claim, offering instead a response that would make a politician proud.
It will be interesting to hear Bing's response to the accusations and if/how this will affect Bing's results going forward.
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