Pennsylvania real estate brokerage website generating significant interest

As part of its new real estate search engine optimization efforts, PrudentialHomesale.com received some major attention last week.

The Harrisburg, Lancaster, York and Reading-area real estate brokerage's press release detailed its new Pennsylvania real estate website, market search options and other new features.

A quick search shows the magnitude of the press release's outreach. The release has already been featured on several hundred websites, generating significant traffic and interest to the new PrudentialHomesale.com and its Harrisburg homes for sale, York homes for sale, Reading homes for sale and Lancaster homes for sale market pages.

View the Prudential Homesale Services Group press release in its entirety below.

PrudentialHomesale.com Improving Market Presence, Exposure, Search Engine Results

Prudential Homesale Services Group launches new real estate website with improved Harrisburg, York, Reading, Lancaster, PA presence

Lancaster, PA July 16, 2010

If you’re searching for homes in the Harrisburg, Reading, Lancaster or York areas of Pennsylvania, you might notice a new face in town.

Prudential Homesale Services Group launched a ground breaking new real estate website and lead management system, designed to provide home searchers the best user experience.

“Buyers and sellers today require a more robust user experience,” said Rod Messick, CFO at Prudential Homesale Services Group. “Buyers want to find listings quickly and easily, find market information, see the listing on a map, and receive a near-instant response from an agent when he or she decides to request more information on that listing.

“Sellers want to know their listing is getting the most exposure, through the website, mobile devices and search engines. They want to search for their listing by address and find it on your website with full details without digging through pages of search results.”

Though Prudential Homesale Services Group’s www.PrudentialHomesale.com officially launched nearly one year ago, the site has undergone several recent changes to help boost performance for home searchers and sellers.

Among those are new market landing pages for York, Reading, Lancaster, Harrisburg and surrounding markets, easy drill-down property search options, a calendar system showing new listings by date and more.

Perhaps the most significant change to the website, however, is its placement among search engines. Prudential Homesale Services Group listings are easy to find through search engines with first page placement when searching by address. Pair with that the improved search engine presence for market-based searches, and PrudentialHomesale.com has seen a spike in search engine activity. In fact, the website has had a 250 percent increase in search engine visitors in a recent three-month span.

“The search engine traffic has been great,” Messick said. “It’s nice knowing buyers not previously familiar with us are finding our website through search engines, and sellers are confident in their listings’ presence and exposure on search engines.”

Visit www.PrudentialHomesale.com to view the Prudential Homesale Services Group real estate website or to search for homes in York, Reading, Harrisburg, Lancaster and surrounding Pennsylvania areas.

About Prudential Homesale

Prudential Homesale offers customers a menu of services including realty, mortgage, settlement, insurance, warranty, relocation, builder/developer services, career services, and a complete customer care center. The only regional real estate company with headquarters in the area, Prudential Homesale offers its services to 11 contiguous south central and southeastern Pennsylvania counties. According to REALTrends, Prudential Homesale Services Group, Inc. is the #16th most successful real estate brokerage in the country in the combined delivery of home services: real estate sales, mortgage closings, title closings and home warranty sales. “We help people achieve their dreams” is the core purpose of its associates as they strive each day to help others achieve the American dream of homeownership.

Contact Prudential Homesale at 1-800-383-3535 or visit www.PrudentialHomesale.com for more information.

About Delta Media Group

Canton, Ohio-based Delta Media Group is a national real estate technology developer. Serving more than 32,000 broker and agent real estate professionals, Delta Media Group builds one of the most profitable tools for major brokers in the real estate industry. Delta Media Group has been in business since 1994 and works with independent and franchise brokerages across the country. Delta Media Group specializes in real estate Web sites, real estate lead management, mobile applications, IDX property search, and real estate search engine optimization (SEO). Visit www.DeltaGroup.com for more info.

Prudential Homesale Services Group is a paying real estate website and SEO customer of Delta Media Group.

Colorado Springs real estate website gets an upgrade

RE/MAX Alliance was the first Colorado real estate brokerage to take part in Delta Media Group's real estate search engine optimization services.

Now, RE/MAX Advantage has joined them.

RE/MAX Advantage, online at ColoradoAdvantage.com, is a Colorado Springs real estate company that also works in the markets of Black Forest, Calhan, Cascade, Castle Rock, Chipita Park, Cripple Creek, Denver, Divide, Ellicott, Falcon, Fountain, Green Mountain Falls, Manitou Springs, Monument, Peyton, Pueblo, Security, Widefield and Woodland Park.

Delta Media Group approached ColoradoAdvantage.com from a unique stance. The brokerage has long been a pillar of the Colorado Springs real estate community, but its website hasn't changed often in recent years. As websites don't change, search engines often begin indexing them less often.

In order to off-set this trend, Delta Media Group has built featured Colorado Homes for Sale, Colorado real estate market landing pages and a daily Colorado properties calendar on the home page of RE/MAX Advantage's real estate website.

Now, consumers can easily search Colorado Springs homes for sale, Black Forest homes for sale, Calhan homes for sale, Cascade homes for sale, Manitou Springs homes for sale, Monument homes for sale, Peyton homes for sale, Widefield homes for sale and more.

Check back to dripmarketingblog.com for more information on RE/MAX Advantage's website and SEO progress, and Delta Media Group's new SEO developments.

RE/MAX Advantage is a paying real estate website and SEO customer of Delta Media Group.

Home buyer tax credit closing deadline officially extended

The home buyer tax credit closing deadline has officially been extended from June 30, 2010 to September 30, 2010.

According to WhiteHouse.gov, President Obama signed H.R. 5623 this morning, officially putting the bill into law.

As previously noted, the bill only affects qualifying buyers who signed to purchase a home prior to the April 30, 2010 tax credit deadline, but were unable to close by the previously set June 30 deadline.

Home buyer credit extension passes Senate, on way to Obama

Earlier today it was reported that the home buyer tax credit closing extension had passed the House and moved on to the Senate.

It appears the Senate voted late Wednesday to pass the proposed extension of the closing deadline on the home buyer tax credit, almost guaranteeing the bill will be enacted with President Obama's likely signature.

The bill gives buyers until September 30, 2010 to receive the home buyer tax credit for homes they signed to purchase no later than April 30, but have not yet closed on. The previous bill required those homes had to be closed no later than June 30, 2010.

While the bill will come as good news to anyone who has been trying to close on their home purchase for the past two or more months, it will not help any new home buyers, or those who signed to purchase after April 30.

The home buyer tax credit gave up to $8,000 in tax credit to new home buyers and up to $6,500 to home buyers who had lived in their previous residence for five or more years. The tax credit was initially passed last year with the economic stimulus package, but only for first-time home buyers. That bill was extended from its December 1, 2009 deadline with an added benefit--a smaller tax credit available for home buyers who currently owned a home.

The closing extension has been in the works throughout the past month, but was repeatedly attached to jobs and economic stimulus bills that would increase government spending, thus prompting Senate Republicans to shoot the bills down. The bill finally passed last night when separated from other cost-increasing bills. CNNMoney.com reported that the extension "will lower the deficit by $9 million over a decade since it is offset by certain other provisions."

Had the bill not passed, an estimated 200,000 people would have not received the tax credit because they did not close on their purchase by the June 30 deadline, CNNMoney.com reported. Many of those purchases are short sales, which don't often close quickly.

Check back to dripmarketingblog.com for any further developments with the extension of the home buyer tax credit closing date.

Home buyer tax credit closing extension passes House, on to Senate

One week ago, it appeared that the bill to extend the closing date of the existing home buyer tax credit was dead in the water.

But it now appears the home buyer tax credit closing date may be extended, in the waning hours before its expiration.

According to a RISMedia.com report, "The House of Representatives introduced and passed a proposal to extend the original June 30 closing deadline for home buyers who want to get up to $8,000 in tax credits. The Home Buyers Assistance Act of 2010 would push the deadline to midnight September 30, 2010 on contracts that were signed by the midnight April 30 deadline. The vote was 409 to 5, with 18 not voting."

After the House vote the bill is forwarded to the Senate. The proposal was previously attached to versions of an economic stimulus and jobs bill, which failed twice in June due to lack of support of the proposed increases in spending the bill would enact. Now that the proposal has been removed from that bill, it appears that it has a better chance of passing the Senate vote.

The proposed bill only extends the closing deadline of the home buyer tax credit. The tax credit offered up to $8,000 for qualifying home purchases signed by April 30, 2010 and closed by June 30, 2010. The proposal will only extend the deadline for those who already signed to purchase homes prior to the April 30 deadline, but did not close by last night's midnight deadline.

Check back to dripmarketingblog.com for further updates on the proposal to extend the home buyer tax credit closing deadline.