Yahoo! began displaying Bing's search results over the last two weeks, marking the official kick-off of a relationship a year in the making.
Yahoo! search results will now vary from those you might be used to seeing, and a "Powered by Bing™" indicator has been added to the bottom of Yahoo search results pages, showing that those search results have now come from Microsoft.
Yahoo! and Bing teamed up last year to take on Google, which still had more than 65 percent of the search engine market share in July, according to comScore (Chitika Research showed even more impressive Google market share numbers).
Yahoo! had a 17.1 percent share in July, while Bing had an 11 percent share. Even if Yahoo! and Bing each keep their percentage shares with the merger, combined they will only hold 43 percent of Google's market share.
Bing was launched May 28, 2009 as noted in Microsoft's press release, with a rumored marketing budget between $80 and $100 million. Just over 15 months in, Bing has grown its market share from 8 percent in May 2009 to 11 percent in July 2010.
Despite the .2 monthly percentage point increase, Bing has failed to surpass Yahoo!, and Google has even gained market share since Bing's launch (from 64 percent in April 2009 to 66 percent in June 2010).
Bing should continue to gain some ground, as it just launched a new app for Verizon Android phones. But the question is, will those 17 percent of searchers previously using Yahoo! now switch over to Google as their primary search engine, or continue using Yahoo! to search since it's convenient when logged into their E-mail accounts, checking out news, playing games and utilizing Yahoo!'s other features?
In the meantime this story also has relevance to those real estate companies looking to improve their search engine optimization. Yahoo!'s algorithm was much different than Bing's, and Google's certainly is. Suddenly, those websites that ranked high on Yahoo! may not be showing up quite as high anymore.
Delta Media Group will post more on its SEO clients and Yahoo!/Bing rankings soon. Make sure to check out blog.deltagroup.com for more info.
1 comments:
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