Google adjusts algorithm to show more results from a single domain

Google recently adjusted its ranking algorithm, allowing it to display more results from the same website if it appears a searcher is trying to find information from that domain.

Detailed in Google's Webmaster Central Blog entry August 20, the change is of particular importance for real estate brokerages and agents looking to fully develop content and landing pages for the services they provide and markets they service.

Real estate website owners obviously want to provide their visitors with robust market and listing info for all markets and listings in them. They also want to be known as having the "go-to" website in their respective markets. The algorithmic adjustments make it easier for those websites to now display multiple results when visitors use Google to search markets on a real estate website.


In the example above, I searched "prudentialhomesale.com real estate markets," since Prudential Homesale has several listed on its website. As you can see, Google's top six results include four from PrudentialHomesale.com and a press release on StreetInsider.com and PRWeb.com that Delta Media Group published about PrudentialHomesale.com's real estate market landing pages. Before Google adjusted its algorithm, this search would have only returned two results from PrudentialHomesale.com.

Previously, Google's algorithm only allowed for up to two search results per domain. While this kept things fair for other domains to get SEO rankings, it unfairly prevented searchers to see more than two search results from a particular domain, even if that searcher appeared to be using Google to search the page results throughout that domain.

"We’re always reassessing our ranking and user interface, making hundreds of changes each year. We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page," Software engineer Samarth Keshava noted in the Google Webmaster Central Blog.

Check back to dripmarketingblog.com for more info on search engine optimization techniques, social media practices and other online marketing applications in real estate.

Prudential Homesale Services Group is a paying real estate website and SEO customer of Delta Media Group.