Yesterday afternoon Google officially announced a secret project several months in the making: a new search engine. Or, in Google's terms, "a next-generation architecture for Google's web search."
Codenamed 'Caffeine,' Google is allowing consumers to test the new search architecture at http://www2.sandbox.google.com. The page appears the same as Google's current search engine because the only changes Caffeine currently brings are "'under the hood' of Google's search engine, which means that most users won't notice a difference in search results," as Google's blog entry notes.
As a company that helps improve the search engine optimization of real estate websites, Delta Media Group will be testing Caffeine and how we can help the SEO of the brokerages we work with. Check back to Sean Cutright's blog or Delta Media Group's News blog for more details.
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