I came across more info on the topic this morning in an Inman News article about Bill Tancer, general manager of Hitwise, an online metrics company. Bill authored the book "Click: What Millions of People Are Doing Online and Why it Matters," and will be the keynote speaker at the Inman News Real Estate Connect conference, being held August 5-7 in San Francisco.
The article notes:"There is an increasing complexity in online searches. 'People are getting very, very specific in their search queries. We have seen the five-plus-words-per-query that we track increase to between 5 and 8 percent of all searches.'
"'And these longtail search phrases, because they are far more detailed, tend to be more valuable as leads than the less complex search terms,' Tancer said. 'You don't want to miss out on this very specific high-converting traffic.'"
While short tail SEO phrases typically draw several more monthly searches, long tail SEO key phrases drive more interested consumers to your real estate website. The fact that long tail phrases have increased to between 5 and 8 percent of Hitwise's tracked searches shows how important it is for real estate professionals to improve long tail SEO.
Delta Media Group's new Real Estate Search Engine Optimization program is designed to strategically enhance your short and long tail key phrases to better improve your SEO and the amount of interested buyers search engines drive to your real estate website. And the results have been staggering, as the SEO program has not only increased real estate website visitors, but has drastically increased website leads and contacts.
Want more information on Delta Media Group's Real Estate Search Engine Optimization program? Contact Sean Cutright at scutright@deltagroup.com.
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