Wednesday, July 22, 2009

Is Real Estate SEO worth it? If it produces these results...

Jill Whalen's July 16 column on Search Engine Land poses a great question: "Is Most of SEO Just a Boondoggle?"

Jill explains that many of the tactics touted, advertised and implemented by SEO companies do very little to benefit search engine rankings, and are used as expensive marketing tools that serve little or no true purpose. Sadly enough, it is for these exact reasons why I've come across several stories of real estate agents and brokerages that paid significantly for SEO work that never truly increased website traffic, improved leads, or resulted in additional sales.

On the contrary, I'm happy to report the opposite result. A real estate company using Delta Media Group's Real Estate Search Engine Optimization services is currently in the midst of its most successful month over the past two years. With just over nine days remaining in July, the real estate company already has 11% more website leads than the next highest month over the past two years. Its next highest month? Last month, when it began using Delta Media Group's SEO services.

In addition, the brokerage is receiving more monthly portfolio creations than any month over the past two years, and is also receiving more weekly visitors from Google, Yahoo and Bing than at any point over the past year.

If those numbers aren't already astonishing enough, consider that mid-summer is typically this real estate company's slowest time of the year. Search Engine Optimization has produced these kinds of results, even though the company is averaging less than 1/4 of the total real estate website visitors from what it averages during its peak season in the winter.

So really, the key is not just working with an SEO company. It's working with the right SEO company that does SEO work the right way - by targeting website and SEO adjustments that will help increase search engine traffic and convert more website visitors to leads and contacts.

Contact Sean Cutright at scutright@deltagroup.com for more information on Delta Media Group's Real Estate Search Engine Optimization services.

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