Microsoft's Bing and how it relates to real estate

You may have heard some of the recent talk about Microsoft's new search engine, Bing.

Microsoft tags Bing as a "decision engine," though the search element of the site is similar to other search engines in that it ultimately uses an algorithm to determine the most pertinent websites to a specific visitor's search term or phrase.

With 60 percent of all Internet searches in the United States, Google is expected to remain the top search engine in the country for some time. But, powered by Microsoft's pocket book, Bing could cover some ground and become an alternative search engine, sending potential customers to your real estate website.

Delta Media Group took a closer look at Bing this morning on the Delta Media Group blog. If you're looking to improve the search engine optimization on your real estate website, I suggest you do too.

Delta Media Group recently launched its real estate search engine optimization platform, available now. Contact Sean Cutright for further details at scutright@deltagroup.com.