The GDrive is a Web-based hard drive that can store a personal computer's operating system and files on Google's servers, thus demoting the PC to a piece of hardware from which to access the Internet.
Though this isn't specifically real estate-relevant, it may change the way the Internet operates, and with it, the way the world does business as we know it.
On one end, imagine the possibilities of accessing all of your files from any computer or phone connected to the Internet. Imagine never having to worry about backing up your hard drive, or losing important information if your computer crashes, or is lost or stolen.
On the other end, imagine the privacy and hacking concerns the GDrive would create. Imagine the control Google could have over the personal data of individuals around the world.
Google is quickly becomming the top source of business advertisement available, particularly in the real estate market. Real estate Search Engine Optimization will continue to grow, but this could increase the benefit of pay-per-click advertising as well.
No doubt, Google would likely use their new database of personal info to better direct advertisements to specific people. So, in much the same way that you might see a commercial for sports gear during a televised sporting event, Google could potentially create advertisement bars displayed when someone uses the GDrive to access a personal document. If that document were a tax file, the pertaining advertisement might be for real estate in the township mentioned in the file, or even for local real estate in townships with lower tax rates.
Google is already applying this technology in their Gmail service. Just try sending an E-mail to your Gmail account about real estate and see what advertisements appear in the right-hand column.
Thoughts? Questions? Comments? Contact me at scutright@deltagroup.com
Sean Cutright
Delta Media Group
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