November home sales drop, but not for these brokerages

November's new and existing-home sales reports are scheduled to be released today. If one of the earliest reports released is any indication, it may not be good.

Columbus, Ohio saw a 26 percent drop-off in existing home sales from November 2007, according to reports released by the Columbus Board of Realtors. It was the largest plunge of the year.

Seeing that this isn't the best news for Columbus real estate, I checked the stats of Delta Media Group's two largest and oldest clients in the Columbus region. It turns out that both real estate brokerages significantly increased their online leads and prospect portfolio creations last month from November 2007, even while the market had a 26 percent decrease.

In fact, one brokerage gained 150 percent more leads and 328 percent more portfolio creations, while the other gained 350 percent more leads and 21 percent more portfolio creations from November 2007. [I don't have permission yet to disclose either brokerage's name, but one has around 100 agents while the other has about 30].

While these reports may seem surprising, they're really a testament to the business potential Delta Media Group's real estate website and lead management systems provide. We have seen this story continuously in several markets across the country with brokerages using Delta Media Group's systems.

As the market gets worse, the companies best prepared for market changes are often those that prosper the most. Currently, the market is turning toward the Web, and brokerages using Delta Media Group are best prepared to cater to what prospects are looking for with a custom-designed, easy-to-use website. Delta Media Group's lead management system helps agents better communicate with those prospects, as the agents take advantage of the fastest lead notification available, and the most thorough lead management system in real estate. The result: prospects continue to return to the real estate website, eventually using the agent to buy or sell their home. Agents can better assure this with Delta Media Group's built-in e-Cards, Seller Reports, drip marketing system, and more.

For further information on Delta Media Group's real estate website and lead management systems, reach me at 330-491-2003 or scutright@deltagroup.com.

I'll keep updates on the national new and existing-home sales reports as they are released.

Sean Cutright
Delta Media Group