LeadingRE Providence workshop: Day I

The Leading Real Estate Companies of the World Providence workshop kicked off today, with approximately 140 attendees, mainly from the New England region, traveling for the 2:30pm opening session.

Steve Harney opened the workshop again with his presentation: 10% Different = 100% Better: Differentiating your Company in Today’s Environment. Harney’s presentation was as insightful as the first time I heard it in Chicago, and provoked an affirming response from the attendees.

A few observations from Harney’s presentation I did not previously highlight:

-Real estate brokerages need to brand themselves. The key term real estate brokerages and agent should be branded with is “Expert.” With the current confusion in the housing and mortgage markets, consumers are looking for experts they can trust.

-Part of being an expert is explaining why it makes sense to buy or sell now. In 2005, several people waited to sell their property because they wanted to sell when values were at the absolute top. Many waited too long. Today, many people are waiting to buy because they want to when prices are at the absolute bottom. Again, many will wait too long.

-The three keys to managing agents in today’s apprehensive market are:
1/ Making them feel significant.
2/ Making them feel safe.
3/ Making them feel certain.
Steve can provide more information on how to better execute these tactics. Visit his site at www.steveharney.com for more details.

More great info to come. Keep checking back at realtortechnology.blogspot.com.

Sean Cutright
Delta Media Group