Jonathan Blood hit on some great marketing pointers during the Upgrade marketing session, including the ability to customize listing information direct through the Delta Media Group website.
Listings that are submitted to the MLS are typically syndicated to all participating brokerage and agent websites via the IDX feed, meaning the listing info is replicated on each source. Delta Media Group gives real estate brokerages and agents the ability to customize unique listing info for each listing, thus improving the listing's Search Engine Optimization.
Unique content is key to improving SEO. Unique content on each listing, differing from that syndicated through the IDX feed, means that content will be captive to your website when customers are searching for homes through Google, Yahoo, and other search engines.
Consumers often browse multiple websites before choosing what brokerage or agent to work with. Providing additional info above and beyond what competing brokerages and agents offer will help those consumers stay on your site.
For more info, contact me at scutright@deltagroup.com.
Sean Cutright
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